The Male Grooming Market Is Booming
Men's grooming is a global industry growing at 6% annually. Smart salons are expanding beyond basic cuts to capture this demand.
High-Demand Add-On Services
- Beard Sculpting & Detailing — precise beard shaping with hot-towel finish.
- Men's Facial — deep-cleanse and moisturise. Keep it simple, call it "The Gentleman's Facial".
- Scalp Treatment — exfoliation and massage for thinning hair or dandruff.
- Eyebrow Grooming — quick tidy-up that men appreciate but rarely ask for unprompted.
- Grey Blending — subtle colour camouflage for salt-and-pepper hair.
On OnDemand24, you can create "service bundles" (e.g., Cut + Beard + Facial) at a package price to increase average spend per visit.